Promotional Strategy

We use proven marketing tools to maximize visibility and drive attendance:

Direct Personal Contact

We consistently reach out by phone to promoters, planners, and local groups to inform them about upcoming shows – direct personal contact often drives stronger results than paid campaigns alone.

Online Marketing

Paid advertising campaigns on social media platforms and YouTube (ad spend varies based on venue size, season, and ticket pricing)
Event listings on platforms where people actively search for shows and experiences
Ongoing social media content directing audiences to ticket sales

Direct Outreach

Physical flyers with QR codes mailed to community groups, senior centers, tour agencies, and local organizations
Direct link to ticket sales page for easy conversion

What Makes This Effective

We monitor campaign performance and adjust as needed – increasing ad spend in areas showing strong response, refining targeting based on engagement.

We work with a marketing team dedicated to giving each show maximum visibility through focused local campaigns. Our goal is to reach the right audiences in your specific market.

Local Promoter Participation

We invite local promoters and event planners to participate in ticket sales through affiliate programs with our ticketing platform. Participants receive a percentage of ticket sales they generate, tracked and paid automatically through the system.

If you have marketing staff or community connections who’d like to earn commissions by promoting the show, we can set them up with unique referral codes that track their sales. With multiple shows scheduled (typically 4 shows on each weekend day), promoters have real earning potential from driving ticket sales. Payouts are handled directly by the official ticketing platform to registered promoters – ensuring transparent, reliable payment.

Ticket Sales Options

  • Option 1: We handle ticketing through an online platform – you get your revenue share after the show based on verified attendance (digital ticket scans).
  • Option 2: You handle ticketing through your system – we settle based on actual ticket sales.

Either approach works – whatever fits your operation better.

Revenue Share Details

Revenue share makes sense because I’m investing time and money into promotion (ads, materials, outreach). The split reflects who’s doing what work.
When we discuss percentages, it’s based on:

  • Promotional costs I’m covering
  • Venue costs you’re covering
  • Local market conditions
  • Your venue’s operating model

We are flexible and fair – the goal is making the numbers work for both of us so we can do more shows together.

If you prefer a straight rental arrangement, we can discuss that instead.

Questions?

Contact me: +1 310 601-6640